The Artifact Clipped from a popular magazine, the advertisement features Texas' popular superstar, "The Texas Tornado" Kerry Von Erich, as part of the “Just Say No” anti-drug campaign. The Origin of "Just Say No" The "Just Say No" campaign, initiated by First Lady Nancy Reagan, is one of the most memorable public service campaigns of the late 1980s and early 1990s. It encouraged children and teenagers to firmly decline drug use. . The campaign was highly visible, appearing in