This March 1991 WWF Magazine advertisement captures a pivotal moment for World Wrestling Federation in the early 1990s. Amid growing scrutiny over steroid use, looming indictments, and allegations that threatened the company’s carefully cultivated family-friendly image, public perception mattered more than ever.

The “Just Say No” anti-drug campaign offered WWF an opportunity to push back against the negative press and reassert its values. By placing its most recognizable stars at the forefront, the company leveraged their popularity to deliver a clear message to young fans and the wider public: responsibility, discipline, and clean living were part of the brand’s identity.

As an artifact, this piece reflects how wrestling responded to cultural pressure, using its performers not just as entertainers, but as public-facing symbols during a moment of real crisis.